After our All Good “Even” Better collection launched, we were very excited to work with All Good to create a collaboration with them again. This one, however, was a Japanese inspired collection that highlighted their pieces with a unique twist by us. We took inspiration from the kimono and the boro, which is Japanese patchwork, to create a fusion of Japanese and American culture in our designs. It was exciting to bring parts of our culture to theirs, as well as drawing inspiration from them.
Part 2 was something special. This round went straight to Japan and was available in store or on Japanese websites. All Good opened a brand new store in Tokyo’s Harajuku district in early May, and the latest All Good/b:SR collection dawned the racks. Another player in this project was Go Out Magazine, a Japanese magazine that features outdoor clothing and lifestyle. Along with pieces online and in store, there was also a spread in the magazine’s “2019 Outdoor Fashion Book” edition. Overall, we’re super happy with the turnout and honored to have the opportunity to collab with the Japanese brand.
We weren’t able to attend the release party to get any pics but enjoy the images we do have.